For Lonely Farmers Only: Farmers Weekly Launches Online Dating Service

June 2, 2008

And you thought those new niche sites targeting ONLY hispanic women who love short asian men was considered NICHE dating…didn't you? Well, now there is a dating site set up STRICTLY for farmers and their flock. (no pun intended..;-) This looks to be launching in the UK according to the press release and site info - although who knows, Kansas may not be far off! You can check out the full story at the link below:

Online dating from Farmers Weekly Interactive is the new service to help you find a companion or love in the countryside.Thanks to a link-up with Muddy Matches, FWi can now offer you the chance to search for your perfect partner or friend with similar - or different! - interests to your own."This is a really exciting development for FWi," says online editor Julian Gairdner. "Over the past 18 months we've been developing new products, services and content on the site. FWMuddyMatches is a new venture to help us appeal to a wider rural audience."The web is already a vital business tool for many users familiar with the Farmers Weekly brand. Now we can extend our reach to more people with a greater range of interests over and above pure business needs."Muddy Matches' Lucy Reeves said she was delighted to be part of this new initiative. "Coming from a farming background ourselves, we know how important it is for farmers to meet like-minded 'muddy' people who understand that farming is not just a job but a way of life and that the hours are often irregular and antisocial.